The event gathered leaders from government, industry champions, regional MSME representatives, development partners, and supporters of Filipino enterprise— signaling the Hub’s importance as a long-term platform for promoting regional products and building a more resilient, competitive MSME sector. 

A NEW GATEWAY FOR MSMEs TO ACCESS HIGH-VALUE AND URBAN MARKETS 

For many regional MSMEs, the journey into mainstream retail has long been hindered by high operational costs, limited networks, and barriers to entering high density commercial districts. The MSME Hub addresses these challenges by offering entrepreneurs a premium, permanent retail space where they can showcase products, observe real-time market behavior, and refine strategies based on credible retail performance. 

By enabling MSMEs to access Makati’s vibrant commercial ecosystem, the Hub  becomes a testing ground for product improvement, a venue for brand elevation,  and a stepping stone toward partnerships with institutional buyers and premium  retailers. This structured access is complemented by reliable reporting systems  and sales visibility—giving MSMEs clearer insights for production planning, pricing,  and supply management. 

A CURATED EXPERIENCE THAT ELEVATES FILIPINO CRAFTSMANSHIP 

Guests at the launch explored the Hub’s 300-square-meter space thoughtfully  designed to highlight Filipino creativity and innovation. The store features well curated sections—ranging from apparel and accessories to home décor, artworks,  Halal-certified goods, coconut innovations, and specialty food products. Every  display celebrates the craftsmanship behind the regions and communities  represented. 

Lighting, textures, and visual storytelling bring each product category to life,  enabling visitors to appreciate how Filipino MSMEs have significantly leveled up  through DTI’s trade fairs, design interventions, and upskilling programs. With each  collection, the Hub demonstrates the depth of cultural identity, artistry, and  entrepreneurial excellence found across the country.

DTI launches Bagong Pilipinas MSME Hub, a national showcase advancing Filipino creativity and enterprise 

A CAFÉ EXPERIENCE THAT COMPLEMENTS THE CREATIVE RETAIL  JOURNEY 

The launch also highlighted the presence of Auro Café, a homegrown Filipino  brand offering locally inspired food and beverages sourced from farming communities. The café transforms the Hub into a destination where visitors can  linger, connect, and engage more meaningfully with the stories behind the  products. 

This hospitality element reinforces the Hub’s role as both a market access platform  and a community space that nurtures collaboration and conversation. TATAK PINOY, MSME DEVELOPMENT, AND THE ROAD AHEAD 

Assistant Secretary Nylah Bautista shared: “The MSME Hub embodies the Tatak  Pinoy Strategy—strengthening our ability to produce, create, and innovate globally competitive Filipino products.This space is not just a store; it is part of a larger ecosystem that supports our MSMEs through digitalization, diversification, and continuous mentoring. As we scale the Hub model across the regions and integrate it with the OTOP Hub network, we ensure that more Filipino enterprises gain the visibility, structure, and support they need to thrive in a modern economy.” 

A SCALABLE MODEL FOR NATIONAL ROLLOUT 

The Hub will evolve throughout the year with rotating showcases, regional  spotlights, and thematic features—ensuring wider participation of MSMEs  nationwide. The concept is designed to be replicable and scalable, enabling DTI to  bring similar market-access platforms to more regions while merging it with the  strengthened OTOP Hub implementation. 

NOW OPEN TO THE PUBLIC 

The DTI Bagong Pilipinas MSME Hub is now open Mondays to Fridays, 7:00 AM to 7:00 PM. Visitors are invited to explore the space, enjoy Auro Café, and discover exceptional products crafted by Filipino entrepreneurs. Every visit supports the livelihoods behind these enterprises and helps strengthen an MSME sector vital to the nation’s long-term prosperity.

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