The personal care and cosmetics industry is anticipated to be the most dominating end user for luxury folding carton owing to the need for aesthetic and specialized packaging. Luxury cosmetics are generally packaged in primary and secondary packaging, where a paperboard luxury folding carton is used as the secondary packaging. Printing technologies play a key role in converting a standard folding carton into a luxury folding carton.
Weight, shape, structure, and material of luxury folding cartons are influencing the personal care and cosmetics industry preferences for packaging. In 2017, the global luxury cosmetics market was valued for about 23% of the total beauty market and is projected to witness impressive growth during the forecast period. Skincare and makeup products are expected to be prominent segments in the global luxury beauty market.
Apparel marketers are focusing on growing their retail sales with the help of exclusive packaging and excellent shelf appeal. With luxury folding carton, end users are focusing on shelf appeal and customer engagement at point of sale and providing delightful service to retain their customers.
E-commerce industry emphasizes on creating uniqueness for consumers through interesting packaging of apparel. Luxury folding cartons for the apparel industry are projected to witness fast-paced growth during the forecast period amongst all end users.
Western European apparels industry is estimated to be the largest consumer for luxury folding carton, followed by North America and the Asia Pacific regions. The introduction of new apparel brands in emerging markets such as the Asia Pacific and Latin America is anticipated to boost the demand for luxury folding cartons during the forecast period.
Need for Premiumization of Alcoholic Beverages Packaging is Anticipated to Boost the Demand for Luxury Folding Carton
The food and beverages industry has transformed a lot in the past few years. The increased competition and a new era of online food services are repositioning the food and beverages packaging market. Alcoholic beverages are expected to a prominent user for the luxury folding carton owing to the need for premium packaging formats for high-cost liquors.
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Online food services are focusing on luxury folding carton to enhance brand visibility and use smart packaging for digital connectivity, which is expected to create technological advancements in luxury folding carton.