The global air freshener market was valued at $10,124.4 million in 2017, and is expected to garner $13,279.1 million by 2025, registering a CAGR of 3.5% from 2018 to 2025. An air freshener is a product that typically emits fragrance to eliminate unpleasant odor in a room. It contains different ingredients such as aerosol propellants, fragrances, and solvents such as 2-butoxyethanol, mineral oil, and glycol ethers, which neutralize unpleasant odor. These air fresheners adsorb the bad odor, thereby masking the bad smell in the air. Air fresheners are being used throughout society. Typically, indoor environments with air fresheners may include buildings and facilities such as offices, schools, hospitals, theaters, stores, hotels, health clubs, restaurants, restrooms, and more. Apart from these indoor environments, they are also being used in transportation such as airplanes, cars, taxis, buses, trains, terminals, boats, and many more.
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Top Market Players: Procter & Gamble Co., Reckitt Benckiser Inc., Henkel KGaA, Church & Dwight Co. Inc., Car-Freshener Corporation, SC Johnson & Son Inc., Kobayashi Pharmaceutical Co. Ltd., Godrej Household Products Ltd., Farcent Enterprise Co. Ltd., and Newell Brands, Air Delights Inc., Dabur India Ltd., Hamilton Beach Brands Holding Company, Rexair LLC, Beaumont Products
The report segments the global air freshener market based on product type, application, type of customer, and region. Based on product type, the market has been bifurcated into sprays/aerosols, electric air fresheners, gels, candles, and others. Based on application, the market has been segmented into residential, corporate offices, cars, and others. Based on type of customer, the market has been classified into individual customers and enterprise customers. By region, the global air freshener market has been studied and analyzed across North America, Europe, Asia-Pacific, and LAMEA.
In 2017, the sprays/aerosols segment accounted for the highest share in the product type segment. The market for sprays/aerosols is driven by ease of use and availability all over the world. The gel air freshener segment is expected to witness the substantial growth with CAGR of 4.2% throughout the forecast period. This was attributed to increase in adoption of this product for use in cars. Increase in demand for cars drives the growth of gel air fresheners worldwide.
In 2017, the individual customers had the highest contribution in the global air freshener market share. This was due to rise in affinity of consumers toward sanitation and premium products. Moreover, attractive advertising and ease of availability also drive the global air freshener market growth. The enterprise customer segment is expected to witness the highest CAGR of 4.3% in 2017 owing to increase in adoption of air care products in offices and other landmarks to maintain good environmental hygiene.
In 2017, Europe is expected to dominate the market for air freshener due to mature and developed retail infrastructure. Effective retail infrastructure allows companies to easily make its product available to the customers, which in turn helps by increase in overall sales. Furthermore, European population have high disposable income that allows them to consume premium quality products, which further adds to the growth of this region in the global air freshener industry.
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Table of Contents
Chapter 1: introduction
Chapter 2: executive summary
Chapter 3: market overview
Chapter 4: Air Freshener market, by component
Chapter 5: Air Freshener market, by type of Air Freshener
Chapter 6: Air Freshener market, by function
Chapter 7: Air Freshener market, by end user
Chapter 8: Air Freshener market, by region
Chapter 9: company profiles
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