Increasing disposable income of individuals in developed and developing countries, rapid changes in lifestyle, and creative marketing and innovative promotional strategies by the market players are some of the key factors driving the beer market growth. Additionally, spending more on beers by young urban-dwellers is also contributing to growth of the market.
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Beer is an alcoholic beverage prepared by saccharification and fermentation of grain. It is one of the most extensively consumed alcoholic beverage worldwide, after tea and coffee. Ale, lager, stout and porter, wheat, India pale ale (IPA), and malt are types of beer that are being consumed in the recent times. Some other types of beer include low or no alcoholic content beer, premium lager beer, standard beer, and crafted beer. Presently, beer is a part of social milieu in many nations, and is associated with social traditions such as beer festivals. Consumption rate of beer is mostly high in the European countries as compared to Asia-Pacific (APAC).
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Based on packaging, the beer market has been categorized into bottled, canned, and draught. Of these, draught still remains the majority of packaging for beers. On the basis of sales channel, the beer market has been categorized into on-trade and off-trade.
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Booming demand for beers will support the market growth across the globe, especially in APAC. Due to increasing population and rapid adoption of western culture in the region, beer market in APAC is expected to register the fastest growth in coming years.
With increasing competition in the market, giant players are focusing on merger and acquisition strategies to expand their presence in the beer market. Recently, Carlsberg Breweries A/S completed the full acquisition of Olympic Brewery, which was the second largest brewer in Greece, to strengthen its brand’s position in the southern European market. In addition, Heineken N.V bought 40% stake in China Resources Beer Holdings Co.
Some of the key players operating in the global beer market include Asia Pacific Breweries, Grupo Modelo, Heineken N.V., Molson Coors Brewing Company, Yanjing Brewery, Tsingtao Brewery Company Limited, Carlsberg Breweries A/S, Sapporo Breweries, Anheuser-Busch Companies Inc., Asahi Breweries, SABMiller, Kirin Brewery Company Limited, and Scottish & Newcastle.
The report will also provide a country-wise analysis. Some of the major countries that are covered in the report include the U.S., Canada, U.K., Germany, France, Italy, Spain, China, Japan, India, Australia, South Africa, Turkey, U.A.E.
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