Organic haircare includes chemical-free products such as shampoo, conditioner, hair oils, hair masks, hair colors, etc. Organic haircare products avoid petrochemicals, parabens, silicone, and solvents. Organic haircare products include natural cleaning agents and essential oils that have long-term benefits and offer beautiful and strong hairs. Organic haircare products also need to achieve organic certification, in order to ensure safety and create transparency.
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Organic haircare product manufacturers are shifting from providing solvent-based haircare products to water-based haircare products as they result in less hair damage. Manufacturers are also increasingly investing in the research of natural ingredients that can solve maximum hair problems including scalp irritation, dry hair, dandruff, etc. Using natural ingredient in the product that solves specific hair problem is also one of the trend gaining popularity among the manufacturers. Although organic haircare products are more expensive, still increasing number of people are adopting organic haircare products as they are superior in quality, with highest possible standards in performance.
In order to gain maximum traction and increase sales, Manufacturers of organic haircare products are also using innovative marketing strategies such as offering free samples for trial. Manufacturers are also providing detailed information on various natural ingredients used in the product including its benefits. Feedback from customers is also being used as the marketing strategy by organic haircare manufacturers. Meanwhile, use of milder ingredients instead of traditional surfactants is also gaining popularity among haircare product manufacturers.
According to the report by Fact.MR, the global organic haircare market is expected to witness healthy growth. Towards the end of 2022, the market is estimated to bring in US$ 4,123.5 million revenue. Owing to the increasing number of people adopting natural and chemical-free hair products, the demand for organic haircare products will increase. With the rising demand, manufacturers are also introducing innovative products including fruit-based, plant-based ingredients such as apricot, kiwi, strawberry, roots of some herbs, etc.
Shampoo to Emerge as the Top-Selling Organic Haircare Product
Compared to other organic haircare products such as hair oil, conditioner, hair colorant, shampoo is expected to emerge as one of the top-selling organic haircare product. Shampoo is expected to witness strong growth during the forecast period 2017-2022. It is also projected to create an incremental opportunity exceeding US$ 300 million during 2017-2022.
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High Sales through Professional Salons
Professional salons is expected to be one of the most lucrative sales channels for organic haircare products. By the end of 2022, professional salons are estimated to bring in nearly US$ 1,100 million revenues. Meanwhile, specialty stores will also experience robust growth during the forecast period 2017-2022.
The report also profiles companies that are expected to remain active in the expansion of global organic haircare market through 2022, which include Johnson & Johnson, Kao Corporation, Loreal SA, The Estée Lauder Companies Inc., Amway Corporation, Natura Cosméticos SA, The Hain Celestial Group, Inc., The Body Shop Inc., Kiehl’s, and L’Occitane International SA.
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